How Many Images Should You Show on Your Website vs. Instagram?

Q:

Do the number of images we show differ between a website and social media?

A:

The quick answer is that we generally post more IG images because of the scrolling pattern compared to the amount of images we show on our websites. Since we can change websites more easily than our IG platform, we should continuously hone our website. Remember that our clients have a 2-3 second viewing span, which is how we should build our image placement; too many images will work against us and can become an editing challenge to have clients “walk” away with a strong sense of what we master.