How Many Contacts Should Be on a Commercial Artist’s Promo List?

Q:

Out of curiosity: How many contacts do you have in your list?

A:

Commercial artists often have smaller contact lists on their promo/newsletter client lists than reps do. At SternRep, we can have anywhere between 4k and 10,000 names for any promo. I usually see about 200 – 600 names on artists’ client lists. (Tell us how many you have.)