How Do You Make Initial Contact With Potential Clients?

Q:

How do you make initial contact with potential clients? Do you go straight for the phone or warm up through email? What do you talk about in that first conversation?

A:

This is the million-dollar question that has no definitive answer! Every person selling has a different method and every success story has different factors—sometimes simply good timing. Personally, I say never use the phone. I find phone calls intrusive since they require an immediate response at the caller’s chosen time. The best sales method, whether through email or conversation, is to follow the golden rule: “Do unto others as you would have them do unto you.”