How Do You Know When Your Book Is Strong Enough?

Q:

How do you know when your book is strong enough to start marketing to potential clients? I’ve heard you only get one shot and only one first impression. 

A:

You get more than one shot because clients in larger cities change over often. When a client sees potential in your book, they will often want to see where you take it and be the one to help launch your career. Your book is strong enough when you start bidding on jobs.