Engage your Audience

Q:

(via APA National) What are three things to keep in mind for client presentations, creative meetings, keeping people engaged?

A:

Art Streiber: The primary thing to remember when you’re speaking or presenting is that you are a storyteller. First and foremost, you have to have an engaging narrative, a through-line, a beginning, a middle and an end. Secondarily, keep it light and fun. Make ‘em laugh! Next? Know your audience. Don’t get bogged down in tech talk with people that don’t know what an F-stop is…save your shutter speed jokes for the big photo nerds. And DO YOUR HOMEWORK. Know what you’re talking about. Otherwise, why should anyone listen?