Educating Clients on Usage
October 19, 2020
Q:
What is the most effective way to successfully educate clients of content rights and usage?
A:
Educating clients often requires me asking them the right questions like- what will you be needing these images for? We have to frame it in a way they understand. They will pay less with the least amount of usage, so why purchase a TV broadcast if you aren’t going to use it on a commercial?