Does Marketing Outreach Include Phone Calls?

Q:

When you talk about Marketing Outreach, does this include following up with phone calls?

A:

Do unto others as you’d like to be done to you. This sounds biblical but is also very practical in a business sense. I personally do not call clients unless it’s in the heat of the bidding moment when I can hopefully get a sense of the budget for a job. A marketing outreach phone call risks really turning off the potential client, so I would not recommend it.