Contacting Brands for in House Marketing

Q:

How would I get in contact directly with brands for in house marketing? Who should I be looking for specifically and how can I find that person? Does Yodelist or Agency Access provide these contacts? Regarding Yodelist and Agency Access. Which do you use?

A:

 In today’s market we now have so many more options of finding the right people. I would definitely suggest using Agency Access or Yodelist and then using all social media and LinkedIn. Look for creative (art director), art producer, or other terms that are a part of the marketing dept. Agency Access and Yodelist often do have those contacts. I have used both of these companies and they both seem to have solid information, sometimes one is better than the other.