Buy-Out/Unlimited Usage

Q:

Are you finding that clients have begun requesting “buy out/unlimited usage,” for photos but they have a set budget that may not be realistic for unlimited rights?

A:

In general, my answer is absolutely yes, all the time.

And when I hear this, it sounds to me like they are trying to get extra usage for free. 

The answer is to charge more. 

I have learned not to parse out usage but to definitely factor it into the day rate. I’d let them know that for that usage the day rate is going to go up…potentially double. 

AND- I’d use this in your negotiations, and if they say “this is too high,” you can say, “we can discuss the usage.”