A Rep’s Process To On-Board A New Photographer

Q:

What is your process after you’ve on-boarded a new photographer? After discussing where the photographer wants to go and where their work would be a great fit, what is your strategy in regards to marketing? What is a rep’s game plan?

A:

“Marketing Outreach” is a big topic; I could write a few pages! The overall strategy depends on what stage they are at in their career. Here is a started checklist:

• Website portfolio revision and clean-up stage
• Dream client list creation
• Testing needed for long-term roadmap clarity
• Spruce up and revamp all portfolio and listing sites like Behance, LinkedIn, IG, etc.
• Get the word out (big topic)
• Create the schedule for who does what and when