Giving Your Marketing Plan a Purpose

Marketing Outreach:

15-20% of our time and budget should be spent reaching out to BRING IN clients. Have a point, giving your outreach a purpose. The outreach cornerstone is about having something to say to make it work. New images/website/feed, new ideas, or recent experience brings a relatable interest point to reaching out.

Marketing outreach should account for 15 to 20 percent of our time and budget. This effort should be directed at both current clients, with whom we have a relationship and need to stay in touch, and potential clients we don’t yet know.

How do we do this effectively? I bet every rep out there would agree that we need to have a clear point, a relevant question, or a meaningful statement tailored to their work, their location, or their industry. Whether we’re commenting on Instagram, engaging on LinkedIn, emailing, or inviting someone to lunch, we should always have a clear objective.

Think about what you’re up to—how you’re growing your business, any new equipment you have, what you’re learning, or your recent experiences. Have something substantial to say and make sure to convey it to the person you’re reaching out to.