BUSINESS ANALYTICS Begin with Researching your Competition

BUSINESS ANALYTICS begins with researching your competition. 

Use your rival’s success as your master’s degree guidebook for potential improvements – what exactly sets them apart, and what do clients captivated by in their images? What are the high-line business standards seen on the top competitor’s website and Instagram that we need to use as a wake-up call?

Raising your creative level in this industry depends on understanding who the best of the best are—those you’re competing against or hope not to be competing against when triple bidding on a job. Knowing who these top competitors are and why they are successful is fundamental to improving your own work.

Researching your competitors is not just inspirational; it’s also crucial for understanding their business strategies. Look at their websites: is it their image flow, coloring, or production value that stands out? When they test, do they use wardrobe stylists, prop stylists, or experiment with different lighting?

Study what makes them appealing to clients and what sets them apart. Analyze their approach and think about what you can add to your own site and images based on your findings. Be your own analyst of that type of competition and use that knowledge to elevate your own creative and business practices.