How to Estimate a Job Without All the Information

Q:

How do I estimate a job when I am given the budget, but the layouts and the producer do not provide all the information I need?

A:

Estimating a job is not an accurate term because we are liable for our “estimate” price. Since an estimate is a “bid” for a project, we have to protect ourselves, as our reputation and the financial responsibility are on our shoulders. 

How I read the situation:

-They may be expecting you to be the creative director, creating their concepts, which is an additional role to be added to your fees. 

-Without all the details, you’ll need to expect fewer shots finished per day due to the exploration time required.

-Call it a rough ballpark estimate, making it clear you’ll need them to allow for revisions once you learn more information.