Should You Send Clients Your Website Or Image Links?

Q:

If I email my website or image links to clients who don’t know me, should they be specific to a project or the home page of my website? 

A:

Always do what will help a client save time. Think FAST as the goal: what will help them see what you prefer them to see? Choose one image, one project, or your website landing page, depending on what they look for. If you are expecting potential clients to click through, it’s a lose-lose situation.