How to Respond When Clients Ask for a Rate Card

Q:

 Hi Andrea, we’re starting to get requests for a rate card to keep “on file” for “internal guesstimating.” Do you share rate cards, and if yes, have they led to better or worse outcomes?

A:

I’ve heard of these “rate cards,” and to me, it’s a red flag. I see this as a client who thinks we work for a few hours a day instead of a “day rate.” I get worried they don’t understand usage terms and copyright standards. If the work would be fun for your portfolio and you can consider it a paid test, it might be worth it. I would also respond with a general range of your day-rate fees to see if they respond.