Wednesday Wisdoms

If you want to be getting commercial advertising jobs show a commercial advertising portfolio.

YOU CANNOT BE AFRAID TO FAIL.

– John Smoltz

Be up front and honest with people you work with. Even when it may be an uncomfortable conversation. 

If you can offer feedback or broach challenging topics in a clear, simple, and non-aggressive way, people will often be far more receptive. 

Not taking things personally and not fretting about being honest with people. Asking for what you need in a very clean way. That’s one of the keys I have been learning from Andrea!

Guest Post: Olivia Katz, SternRep Director of Operations

Face it, you are a creative so sometimes, no plan, is the best plan of all

Most important part of an email is to spell their name correctly. Read it out loud. Twice.

When you have found your voice, you have context. Every time you do something, it now needs to be in line with your voice. 

When you are editing for your website, it needs to be in line with your voice. When you are selecting images for your email promo, it needs to be in line with your voice. Your voice will make you make sense to clients. When you make sense, you are remembered and when you are remembered… you get hired. 

Guest Post: Agency Access

The Photographer’s Survival Guide to Marketing

Every failure is a golden opportunity to get even better. Lose a job to someone else? Work harder.

If the phone is not ringing, stretch yourself.

Your voice is about consistency. Your voice is a promise that when you are hired, you will take an image much like the images on your site. This business is all about risk. You as the artist have to take all the risk. You have to put everything in your voice. You have to stand strong and scream, 

“THIS IS WHAT I DO!”

Yes, there will be clients out there that don’t really need your slant on their campaign, but when a client likes your voice… it’s a home run. 

Guest Post: Agency Access

The Photographer’s Survival Guide to Marketing

The purpose of a test is to learn.