Wednesday Wisdoms

Don’t apologize for taking time off. 

It’s called making room for your imagination.

To put it simply, shooting what you love can, with the right presentation, lead to assignments that you love. 

Guest Post: Wonderful Machine + Mellissa Pascale

Originally published on Wonderful Machine Member Blog

KNOCK ON ALL THE DOORS.

Never underestimate the power of self-assigned projects. Integrating work into your portfolio that’s conceptualized and executed by you is one terrific way to expand your photography business into new ventures.

Guest Post: Wonderful Machine + Mellissa Pascale

Originally published on Wonderful Machine Member Blog

In marketing, the more your written communication can sound like your own voice, the better. 

Don’t take it personally means treating your business like a business. You are a corporate business owner and rather than taking it personally, take it all like a CEO would and ask yourself how you could’ve done it better. See where you can take responsibility and make improvements. 

When you don’t get a job, use that to get better.

When things are difficult, find a way through. Throwing your hands in the air, collapsing in frustration, these things do not move you forward. Pause, collect yourself, and then take action to move forward.

ON “THE CREATIVE CALL”

Guest Post | Wonderful Machine & Craig Oppenheimer

It’s important to understand a few things about these phone calls. First, you should always assume that the agency/client is considering other photographers, and when they finish a conversation with you, they are likely jumping on a call to talk through the same details with another photographer…or maybe two or three more photographers. For that reason, it’s important to express enthusiasm for a project, be energetic, have questions prepared and generally put your best foot forward. I’ve been on many creative calls where photographers have responded to questions in one-word answers, or don’t have any questions about the project, and this is a sure-fire way for the agency/client to lose interest in you. Clients don’t just want a great photographer; they want a great collaborator as well. During the call, it’s therefore important for a photographer to prove that they have fully internalized the project, and explain how they can add value to the production and therefore the entire campaign. First impressions are crucial, and when you are meeting over the phone, it’s your voice and energy that matter, so make it count. 

Guest Post: Wonderful Machine + Craig Oppenheimer/ 

originally published on Wonderful Machine Member Blog

Space out your reply emails to use it as more marketing PR time.