Webinars

When done right, Instagram is a free marketing platform that can consistently get your work in front of the right clients and help you grow your business. This Webinar will not be about turning you into an Influencer. We highlight practical strategies that every commercial photographer can deploy to shape their creative presence and optimize Instagram to build an audience that can help create a sustainable business. Originally aired as part of APA Chicago’s workshop, “Industry Experts Talk Photography Growth Strategies for 2022”.

Co-host: Photographer + SternRep/AskSternRep/ASRsocial Creative Director Ranee Vespi https://www.raneevespi.com

Apply now to ASRsocial→ https://www.bit.ly/ASRSOCIAL

Guests:

Amy V. Cooper – Photography Consultant https://www.amyvcooper.com

Julie Skarwecki – Photography Consultant https://www.julieskarwecki.com

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org

With Co-Host: Photographer – Hugh Kretschmer https://www.hughkretschmer.net

Follow us on Instagram for so much more: http://www.instagram.com/asksternrep

Guests:

Amy V. Cooper – Photography Consultant https://www.amyvcooper.com

Julie Skarwecki – Photography Consultant https://www.julieskarwecki.com

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org

With Co-Host: Photographer – Hugh Kretschmer https://www.hughkretschmer.net

Follow us on Instagram for so much more: http://www.instagram.com/asksternrep

Navigating the Unknown Episode 17 – Where are we right now and what do we need to do? Is now live on YouTube! This week we speak to Producer Joy Asbury and Producer Michael Horta about where our industry is headed now. 

Guests: 

Joy Asbury – Producer, joy Asbury Production https://joyasbury.com/

Michael Horta – Producer, MJ68 Productions http://www.mj68.com/

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org/

With Co-Host: Photographer Hugh Kretschmer https://www.hughkretschmer.net/

Navigating the Unknown Episode 16 – What Goes into an Impactful TREATMENT that Gets the Job? is now live on YouTube! This week we speak to Treatment Writer Scott Rickels and Artist Rep Mary Dail from Big Leo Productions about how to create a cogent treatment. 

Guests:

Scott Rickels – Treatment Writer

Mary Dail – Artis Rep, Big Leo Productions https://bigleo.com

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org/

With Co-Host: Photographer Hugh Kretschmer https://www.hughkretschmer.net/

Navigating the Unknown Episode 15 – What Goes into the Decision of Hiring Photographers at Ad Agencies is now live on YouTube! This week we speak to Senior Art Producer Andrea Rosenfeld and Design Director Norman Brown about how and why they select photographers for a campaign. 

Guests:

Andrea Rosenfeld – Senior Art Producer, David&Goliath

Norman Brown – Design Director, Zambezi Agency

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org/

With Co-Host: Photographer Hugh Kretschmer https://www.hughkretschmer.net/

Navigating the Unknown Episode 14 – Marketing Part 2 is now live on YouTube! This week we speak to photography consultants Amy V. Cooper and Julie Skarwecki about all the steps in a comprehensive marketing plan. How do we make the most out of SOCIAL MEDIA, our contacts DATABASE, and our NETWORKING options?

Guests:

Amy V Cooper – Photography Consultant https://www.amyvcooper.com/

Julie Skarwecki – Photography Consultant https://www.julieskarwecki.com/

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org/

With Co-Host: Photographer Hugh Kretschmer https://www.hughkretschmer.net/

Navigating the Unknown Episode 13 is now live on YouTube! This week we speak to photography consultants Amy V. Cooper and Julie Skarwecki about all the steps in a comprehensive marketing plan. 

Guests:

Amy V Cooper – Photography Consultant https://www.amyvcooper.com/

Julie Skarwecki – Photography Consultant https://www.julieskarwecki.com/

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org/

With Co-Host: Photographer Hugh Kretschmer https://www.hughkretschmer.net/

Navigating the Unknown Episode 12 is now live on YouTube! This week we speak to photography consultants Amy V. Cooper and Julie Skarwecki about designing a website and discussing marketing strategies for your brand. 

Guests:

Amy V. Cooper – Photography Consultant https://www.amyvcooper.com/

Julie Skarwecki – Photography Consultant https://www.julieskarwecki.com/

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org/

With Co-Host: Photographer Hugh Kretschmer https://www.hughkretschmer.net/

Navigating the Unknown Episode 11 is now live on YouTube! This week we speak to Art/Content Producer Kay Gautraud, and Producer Michael Klein about how to navigate estimates for a project in today’s climate. 

Guests:

Kay Gautraud – Art/Content Producer https://www.kaygautraud.com/#/

Michael Klein – Producer, Circadian Pictures https://circadianpictures.com/

Navigating the Unknown is a Q&A series in collaboration with APA-LA where we speak to different members of the photo community about all aspects of the commercial photography business. https://la.apanational.org/

With Co-Host: Photographer Hugh Kretschmer https://www.hughkretschmer.net/