Usage

Q:

Do you separate usage on estimates or do you combine it with the creative fee into one large number? If you are just using one number, are you breaking out additional image licensing costs if a client wants more than the initial ask?

A:

Some people break out and separate from the creative fee, but I have found this can get lowered too easily through shot count changes during bidding. I find it easier to include usage in one creative fee amount for that reason. I am breaking out optional additional usage if they ask for it.

Q:

Should photographers watermark images on their website?

A:

Photographers should not watermark their images on their website. It ruins the experience of seeing the image.

Q:

Are you finding that clients have begun requesting “buy out/unlimited usage,” for photos but they have a set budget that may not be realistic for unlimited rights?

A:

In general, my answer is absolutely yes, all the time.

And when I hear this, it sounds to me like they are trying to get extra usage for free. 

The answer is to charge more. 

I have learned not to parse out usage but to definitely factor it into the day rate. I’d let them know that for that usage the day rate is going to go up…potentially double. 

AND- I’d use this in your negotiations, and if they say “this is too high,” you can say, “we can discuss the usage.”

Q:

What does “re-use” mean?

A:

Re-use is when an image is purchased to be used beyond its original licensing agreement. If this amount was not agreed upon in the original bid, the client will ask for a new price to use the image again based on the new usage they want to purchase.