What type of books do you recommend to photographers coming up in their careers that are both presentable and feasible?
This is a very relevant question for this time in our business because websites and social media are the new portfolios.
Currently, it is very rare that someone would ask you to come in and show your book, unless you go out of your way and make that happen. It’s something extra you can do. If you are going to show a “book” a printed book is the best way to go.
Can you give us some advice about what we should be doing with our social media, website and marketing strategy in general?
Guest Post, Art Producer: Social Media is very important these days, especially in the way clients are trying to reach their audiences. Hash-tagging can help to expand your discoverability, but of course it’s not the end all be all to becoming noticed.
Your website should be clean and easy to navigate, while also showcasing recent work to show you are still actively working/generating personal projects. I enjoy physical promos as well, but find they are most valuable when they come from the artist themselves (i.e. From a meet and greet).
Do you really look through source books for new photographers?
Guest Post, Art Producer: I find source books useful when I need to break from the digital-format search engine, but I primarily use social media (Instagram, Tumblr, Pinterest) when searching for a specific kind of inspiration – especially if the brief is more open ended and still in blue sky stages. These platforms are very accessible while offering a way to focus in on the topics you’re trying to nail down.
