Q:
What kind of percentage do reps typically take?
A:
25% of the photographer’s day rate or creative fee
Reps
Marketing Strategies
Q:
What kind of marketing strategies have you found to be successful as a photo agent?
A:
This is a broad question. Strategies really depend on who the person is and what they are good at. I enjoy connecting with people so that is my strategy. If you are shy perhaps send out some work once you know which images your target audience likes. Or get really good at social media and networking online. Basically, the strategy needs to incorporate your best skills and then get your best work out there. How that is done depends on your skill set. What are you good at? Use that.
How to Become Represented
Q:
How can I become represented? It’s always been a dream to stand out and have reps on my side.
A:
Get your book as strong as you can, find your specialty and build a cohesive portfolio. Find the reps that work in your industry and approach them with a personal and quick email. The quality of your work will speak for itself and doors will open. Just get your work out there once it’s ready!