Reps

The key to getting more out of your rep is to supply them with fun new work. We are human! Excite us and we will run to the streets to show it off.

Q:

What are reps looking for?

A:

Reps are looking for a photographer who will fit into their company and the clients they work with. 

We also look for people who will reinforce the branding of our companies and the photographers we already rep. Personally, I look to rep people I believe in, who I will enjoy collaborating with and that I can share in their vision.

Q:

What is considered a standard “book” for somebody seeking representation… is it a website? A physical book? Something else?

A:

The standard book question does not have one absolute answer but it is good to have a website, an active Instagram presence, and a printed book. An iPad can be your portfolio although right now printed books are the hot item.

Q:

What kind of percentage do reps typically take?

A:

25% of the photographer’s day rate or creative fee

Q:

What kind of marketing strategies have you found to be successful as a photo agent?

A:

This is a broad question. Strategies really depend on who the person is and what they are good at. I enjoy connecting with people so that is my strategy. If you are shy perhaps send out some work once you know which images your target audience likes. Or get really good at social media and networking online. Basically, the strategy needs to incorporate your best skills and then get your best work out there. How that is done depends on your skill set. What are you good at? Use that.

Q:

How can I become represented? It’s always been a dream to stand out and have reps on my side.

A:

Get your book as strong as you can, find your specialty and build a cohesive portfolio. Find the reps that work in your industry and approach them with a personal and quick email. The quality of your work will speak for itself and doors will open. Just get your work out there once it’s ready!