Inspiration

You can’t afford to NOT test.

As a photographer’s career progresses they must continue to reinvent themselves. A photographer must explore and grow to show what they can bring to the job. This is a young-person’s career unless photographers of every age commit to staying hungry for fresh inspiration and new ways to communicate their vision.

“You can have an ‘it’ moment, but you have to know how to continue to move this movement into something that’s bigger than yourself.”

(Speaking of Trends)

– Ashley Graham, supermodel and role model, CBS Sunday Morning

“Whenever you’re a creative person, you always have a certain amount of insecurity and uncertainty,” she said. “You want to be in a place of uncertainty, a place where something surprising can happen. That’s where the gold is.”

– Actress Annette Bening via LA Times

Whether your medium is photography, illustration or video… if you want to be successful in today’s marketplace, you need to build a business. Today’s challenges have never been greater. Nor only do you need to win the account from your neighboring photographer, but you’re also competing with stock collections, free content, in-house production departments, pro-consumer digital cameras giving clients the opportunity to take their own images… and an authentic trend of embracing “real photography” taken from smartphones. Ah, but there is a silver lining to our future, our industry has never needed visual content more than they do today… Though you might feel weighed down by the realities of this industry, if you can rise above the clutter and visual noise out there, you can have a very successful career. 

Guest Post: Agency Access

The Photographer’s Survival Guide to Marketing

YOU CANNOT BE AFRAID TO FAIL.

– John Smoltz

Face it, you are a creative so sometimes, no plan, is the best plan of all

When you have found your voice, you have context. Every time you do something, it now needs to be in line with your voice. 

When you are editing for your website, it needs to be in line with your voice. When you are selecting images for your email promo, it needs to be in line with your voice. Your voice will make you make sense to clients. When you make sense, you are remembered and when you are remembered… you get hired. 

Guest Post: Agency Access

The Photographer’s Survival Guide to Marketing

Every failure is a golden opportunity to get even better. Lose a job to someone else? Work harder.

If the phone is not ringing, stretch yourself.