Did a bad estimate ever lose a photographer the job?
Guest Post, Mara Serdans: Yes, absolutely, If I feel like a photographer did not understand the scope or properly estimate the job, I let my team know that it could be a risk. I also let the photographer and/or agent know so they can learn from the experience.
Guest Post: Creative Consultant, Mara Serdans
What are some examples of a bad estimate?
Guest Post, Mara Serdans: Misunderstanding the project deliverables or details. Low-balling the estimate or forgetting to include specific expenses. This helps no one because it’s very difficult to ask the client for more money once a job is awarded.
Guest Post: Creative Consultant, Mara Serdans
Trust me, always have a signed estimate that clearly describes what the bid is based on and what the licensed usage is. Be sure all costs are agreed on before beginning the job.
