Branding

Q:

How do I align my style/voice/aesthetic with clients? Or even figure out which market I best fit in?

A:

Paul Barshon: Stick with your style and the clients will come to you for your look. Trying to chase a style that’s in vogue at the moment always leaves you a step behind. It’s nice to look at other photographers to see what is new and look at new techniques, but your style is what will get you work. Stick with the subjects that you enjoy shooting – this will lead you to a place where the market will find you.

Q:

What are reps looking for?

A:

Reps are looking for a photographer who will fit into their company and the clients they work with. 

We also look for people who will reinforce the branding of our companies and the photographers we already rep. Personally, I look to rep people I believe in, who I will enjoy collaborating with and that I can share in their vision.

Q:

My question is: I’m good at music photography and artist portraiture. I’d really like to just build up a high end portfolio in this field… but some of my friends and colleagues have told me that I cannot make money this way. What should I do? Should I expand my body of work to lifestyle, fashion, etc? Or just do what I love?

A:

Do what you are good at. When doors open that is a sign that you are supposed to be there. Follow it. Don’t listen to people, as everyone was not meant to be a music and portrait photographer, there is a niche for that.