Inspiration

Your portfolio should not just be the jobs you have shot, it should be the jobs you want to shoot. 

Do something outside your box once a day. 

Producer, Will Taylor:

Don’t misguide your efforts. Don’t worry about “what art directors want to see”. There is no guarantee that you will get the job based on trying to show them what you think they want to see, you might as well create great work that you are passionate about. But PUSH your vision. 

You have an even better chance of getting a job if you are able to inspire the people who have the power to hire you. Shoot things for your portfolio that an art director will never have the freedom from the client, agency (and lawyers!) to shoot.

Guest Post: Producer, Will Taylor

www.inkandoranges.com 

Emotional reaction does NOT = Business

Q:

What are some hallmarks of a Great Photographer? (Part 1)

A:

Producer, Will Taylor: Confidence and composure. They need to have the confidence to stand in the middle of a room with 25 people focused on them: the clients, agency, crew and talent (often celebrities). The photographer is able to calmly ponder the finer elements of an image, even amidst the chaos. A Great Photographer is willing to stop and scrap the entire effort on a shoot that isn’t going right and move onto another idea. More often than not, the next picture is even better! Remaining poised in the eye of the storm, that’s definitely a hallmark of a Great Photographer. 

Guest Post: Producer, Will Taylor

www.inkandoranges.com

Best marketing tip: know your audience

Never blame anyone else.

Test, test, test, test, test, test, 

test, test, test, test, test, 

test, test, test, test,

 test, test, test, 

TEST

GET IT DONE.

You are the director here, so be your own director. Success requires leadership, ownership, and an ability to direct your career across the board.