“Whenever you’re a creative person, you always have a certain amount of insecurity and uncertainty,” she said. “You want to be in a place of uncertainty, a place where something surprising can happen. That’s where the gold is.”
– Actress Annette Bening via LA Times
Whether your medium is photography, illustration or video… if you want to be successful in today’s marketplace, you need to build a business. Today’s challenges have never been greater. Nor only do you need to win the account from your neighboring photographer, but you’re also competing with stock collections, free content, in-house production departments, pro-consumer digital cameras giving clients the opportunity to take their own images… and an authentic trend of embracing “real photography” taken from smartphones. Ah, but there is a silver lining to our future, our industry has never needed visual content more than they do today… Though you might feel weighed down by the realities of this industry, if you can rise above the clutter and visual noise out there, you can have a very successful career.
Guest Post: Agency Access
The Photographer’s Survival Guide to Marketing
YOU CANNOT BE AFRAID TO FAIL.
– John Smoltz
Face it, you are a creative so sometimes, no plan, is the best plan of all
When you have found your voice, you have context. Every time you do something, it now needs to be in line with your voice.
When you are editing for your website, it needs to be in line with your voice. When you are selecting images for your email promo, it needs to be in line with your voice. Your voice will make you make sense to clients. When you make sense, you are remembered and when you are remembered… you get hired.
Guest Post: Agency Access
The Photographer’s Survival Guide to Marketing
Every failure is a golden opportunity to get even better. Lose a job to someone else? Work harder.
If the phone is not ringing, stretch yourself.
What does it take to stay hot as a photographer in this constantly changing industry?
As a photographer, you have to constantly evolve, push yourself, and take chances if you want to succeed. It really is true that you have to be willing to leave your comfort zone if you want to get anywhere. Media and technology change so quickly that it can be tough to keep up. But when you learn to embrace changes and become adaptable, a lot of things start to happen.
Guest Post: John Duarte, Photographer
The purpose of a test is to learn.
It’s a new world where a photographer has to actively out themselves out there.
