Two Kinds of Photography at the Same Time

Q:

I want to get into Fashion and Lifestyle commercial photography. Can we do two kinds of photography at the same time?

A:

Focusing on various markets comes up a lot for photographers of all types. I used to hear how European photographers were not as pigeonholed as we are in the USA. Hey, we are human and don’t want to be locked into one field when we have a spectrum of interests. The easiest way to approach this is to master one overall artistic sensibility, style, and vibe that can be relevant in several industries.