Selecting a Photographer
July 10, 2017
Q:
What factors make you want to put a particular photographer up for a job?
A:
Guest Post Mara Serdans: There are a few factors that come into play when recommending a particular photographer for a job. First and foremost, the photographer’s style is paramount. It needs to sync up with the art director’s vision. His/her level of experience is also a consideration. Where a photographer is located sometimes comes into play although many photographers these days are open to working as a local in larger markets. Lastly, budget is a factor. The photographer needs to fall within the ballpark to be considered a contender.
Guest Post: Creative Consultant, Mara Serdans