Requests For Day Rates

Requests for nondescript day rate fees from unknown clients can be tricky. We don’t want to waste our time, but of course, we don’t want to push away potential clients. 

My fast and easy way of handling this is to give them an immediate minimum to maximum price range, clarifying this is often our day rate range depending on shot count, usage, and types of shots. 

This rate spectrum allows them to continue the conversation if their budget is close to our prices. 

Day rate requests from unknown clients can be very tricky because we often lack crucial information about what they’re asking for. When they ask, “How much are you?” it can be challenging to provide a precise answer without knowing their needs.

Today, I responded by saying that the rate typically ranges from $5,000 to $12,000, but it really depends on factors like usage, the number of shots, and what we’re shooting. I made it clear that I’m available and invited them to let me know if they’re interested. This approach allows for further discussion without limiting the conversation. If their budget is, say, $4,000 or $4,500 and my photographer is interested in the project, we can still explore the possibility without being constrained by a fixed rate.