Email Promos Are Not Getting Through To Clients

Facing A Fact: Our 3rd party email promos are not getting through due to the client’s email filters. 

Lessons to be learned:

-Even though this has been true for a while now, hearing it directly from a client makes it even more real. 

-We cannot rely on email promos as our single source of marketing.

-We can use the ‘clicked on’ info as even more valuable to see who is seeing our work. 

-Outdated promotion tactics have a place, but we have to stretch out and find less capacity ways to reach out.

I’ve been in denial about email promos actually landing in our clients’ inboxes. I received an email from a client, an art producer at a company, and this is what she said: “I think they’re more likely to open an email from me, as third parties have some tough email filters to get through and land in an inbox.” Of course, we all know this, but I haven’t really been facing the reality. I send out a lot of emails and spend money on them, but the promos might not be getting through as often as I thought.

I still think they’re worth doing, but they’re not landing as much as they should because of these companies’ email filters. One solution is to ask my contacts to send out the promos themselves. Another approach could be to use Instagram DMs or to engage with clients we’re already connected with on LinkedIn, perhaps posting or sending promos there. We need to find other ways to get our images seen by people who might not know us yet. I have to accept this and figure out alternative methods to reach our audience.