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The One Correct Business ‘Roadmap” Is A Myth

January 31, 2024

The one correct business ‘roadmap’ is a myth. I notice people in our business assuming there is an ideal way we should all strive for, but that is not what’s happening out there. Trust me, each of us is doing this differently, and your ideal plan should depend more on who you are vs. any set formula we all need to keep up with or fit into.

Photographers in the business do not have a set of norms for how to conduct their business. Each photographer has their own way of running their business, what kind of clients they want to attract, and what they are aiming for. There is no one set way of doing things, and each photographer has their own unique strengths and ways of getting themselves out there. Observing photographers from all over the world, as well as the six we represent, everyone is a bit different and we should figure out how they want to do things. There is no one pattern to follow, and photographers should focus on what they are great at, what they want to test, and how they want to shape their book. It is important to know that there is no set way to do things and photographers should not try to fit into a mold just because everyone else is doing it.