How Can We Best Interpret Ques From The Creative Call

Let’s learn from my mistake. A client’s fast turnaround request for a creative call to review their creative deck had us moving quickly, assuming the bid would be due shortly after that. Why wouldn’t we start the treatment asap? Days later, I knew it was a false alarm when I didn’t hear a peep about the bid specs. Very reputable client, so no funny business, just me reacting too fast with many assumptions. Their creative call was to choose their three bidders. Lesson learned.