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Consistency of Questions on the Creative Call

September 19, 2022

Q:

Is there a consistency to questions you feel are missed by the client or photographers on the Creative Call?

A:

The creative call is almost as important as your portfolio of images to push you as the job’s front-runner. Questions during the call can be a way to get your point across by asking while suggesting; I call it a “loaded question.” I notice photographers not exactly missing questions per se but missing opportunistic moments to share the approach in a question format.