Inside View: Photographer Dana Goldstein’s Top 7 Tips to Prepare for Online Portfolio Reviews
October 22, 2020
Have copies of your presentation in two locations! I used Canva’s pro app to make two shorter ports of recent work, and it worked great – I used the app in presentation mode when I shared my screen EXCEPT during 1 of my 12 reviews, the app was having issues connecting. NO PROBLEM – I had already downloaded the PDFs of the final apps so I switched over to the PDFs without missing a beat. So I would say have two locations open just in case one has a glitch.
If possible, use images that aren’t already on your website. I am fortunate to have had recent shoots and images for a new project, so I was able to avoid the chance of it just being a repeat of things they could have seen just by checking out the website.
Have your website open and waiting ANYWAY. In one review, the reviewer asked if I had additional images from specific shoots, besides the portraits. I quickly logged into a specific gallery on my website and began sharing that screen. For all reviews going forward, I also had that page up and ready to go if I needed it.
LinkedIn is always your friend. In my last review, I got the reviewer on the schedule, but she was also joined by an associate as she had been having childcare issues and couldn’t be sure she could stay on. I had five minutes to look him up and found that he’s a skateboarder, like my daughter, so I was able to open the conversation with that connection, and I mentioned it again in my thank you email. He shared a link to a friend’s project with a young girl skateboarder in response, and it helped solidify a new connection (who is now a LinkedIn contact himself).
I thanked each reviewer for participating in this new type format, and asked how it was going from their side, since it’s all a work in progress. They all said they were so excited to be able to meet photographers from all over the world. One said, “I just met a photographer in Africa!” So if you’re outside the main cities, emphasize how meaningful it is for you as a creative to be able to participate from where you are. Gratitude is important and memorable.
I had a digital promo card ready to go in the chat as soon as the review started. (Also created on Canva) Don’t wait till the end to give this, as you might get cut off rather abruptly in a group review format, and not have a chance to exchange information. I also mentioned that I was dropping it in, since not everyone keeps their chat tab open in Zoom.
Do a run-thru with someone who’s not on your WiFi. Some formats do these lovely dissolves between images or virtual “page turning” but depending on the other person’s connection, it may look choppy. I wanted to do the dissolve, but my daughter told me from school (she was on Zoom on her phone) that it looked halting and choppy and was distracting, so I did clean image breaks instead.