You Can’t Win If You Don’t Play

Our business can sometimes feel like a game of chess. And as they say, you can’t win if you don’t play. So be in it to win it!

Clients are needing something from us that normally in the past we didn’t have to do. Nowadays there’s a trend of giving more than what’s asked of us. If the client asks for something in the bid or the treatment or even on the creative call we go beyond, and even pay people to get the resources we need. It’s a game and you have to be in it to win it. You have to find the resources that you need and give them what they want and even more that what they think they want. Show up with more than they could even imagine.