Pitfalls in Marketing
October 30, 2017
Q:
What would you say is the biggest pitfall you see photographers making in terms of marketing?
A:
Guest Post, Josh Rossi: One of the biggest pitfalls photographers make is not treating photography as a product that solves problems. A lot of photographers think companies hire them just to take pretty pictures. In reality the company is hiring them to solve a problem. If you can figure out what problems companies have and figure out a way to solve them then you can create a more compelling pitch, and that is what will get you hired.
Guest Post: Josh Rossi