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Appealing to Clients

August 7, 2017

Q:

Should I shoot portfolio work with the intention to appeal to certain kinds of clients?

A:

Paul Barshon: If you love the subject matter, then why not!? For example if you love shooting hyper-realism, there are a lot of commercial clients who primarily use this kind of photography. So why not focus on shooting portfolio work that focuses on hyper realism? Again, though, shoot what you love. That will garner the attention you are after.