If You Want a “Cold” Email Opened
September 11, 2019If you want a “cold” email opened and read, don’t attach an image.
The more we can look like humans instead of spam, the better.
For my own marketing, I use my own experience. As a human being, I receive a lot of emails. If it doesn’t say my name I delete it. If it has images then it feels more like spam. It just looks like a mass market email. Right now a link is best. Instead of your image attachments on email show a link. It makes it quick and easy and people want to click the link.